Hashtag Higher Ed Podcast

Start Storytelling like Notre Dame

Like so many terms and phrases before it, storytelling has officially become a buzzword within the marketing world. Storytelling has seemingly permeated every marketing agency website and Linkedin profile — quickly checks own Linkedin Profile. Guilty. And like every buzzword before it, it has become difficult to tell who is authentically telling a story, and who…

We Takin’ Over (Your Social Media Channels)

For higher education marketers, social media takeovers have transitioned from an innovative twist on social publishing to an integral part of any professional’s social media strategy. That’s because at a time when authenticity is everything, content for and from your current students and alumni trumps anything your marketing team can conceptualize and create. (Highlight to…

Butler’s Marketing Goes to the Dogs

In recent years, applicant yield has decreased for many colleges and universities as schools struggle with increased competition for fewer students. According to data from a U.S. News survey, the average yield among National Universities was 32.9 percent in 2015, down from 33.6 percent in fall 2014. Among National Liberal Arts Colleges, that percentage is…