We Takin' Over (Your Social Media Channels)
For higher education marketers, social media takeovers have transitioned from an innovative twist on social publishing to an integral part of any professional’s social media strategy. That’s because at a time when authenticity is everything, content for and from your current students and alumni trumps anything your marketing team can conceptualize and create. (Highlight to…READ MORE
What Is the Goal of a Project Kickoff Meeting?
As a digital agency, we pride ourselves on creating solutions that go beyond pretty websites or flashy marketing tactics. We define success in terms of the results our clients are able to accomplish with what we create. The project kickoff meeting sets the tone for success by ensuring the proper processes are in place to…READ MORE
Butler’s Marketing Goes to the Dogs
In recent years, applicant yield has decreased for many colleges and universities as schools struggle with increased competition for fewer students. According to data from a U.S. News survey, the average yield among National Universities was 32.9 percent in 2015, down from 33.6 percent in fall 2014. Among National Liberal Arts Colleges, that percentage is…READ MORE