What Is a Good B2B Website Conversion Rate?
Your website is converting, but maybe not at the level that you’d like it to. So you do a quick Google search to see how you measure up to the competition. Maybe you find that the average conversion of shoppers is worldwide is 2.95%. But what does this mean for your website? Your current conversion rate…READ MORE
Web Design Principles that Improve Conversion and Lead Generation
As someone who is very familiar with the blood, sweat, and tears that go into designing and building a new website, I know how disappointing it can be to launch a beautiful new site and then not see the desired impact on your business. Your company’s website should be a significant channel for leads and…READ MORE
What Is a Content Outline, and Why Do We Create Them?
If we could give any piece of advice to anyone embarking on a website design project it would be this: Start thinking about content as early as possible. Content is the most important feature of a website; it’s what brings your audience to your website and keeps them engaged while they visit. Our extensive user…READ MORE