Introducing eCity’s New Assistant Account Manager: Colin Welsh
We first met Colin when he interned with us two summers ago, and we were amazed at how quickly he felt like part of the team. Now, we’re thrilled to announce that Colin decided to join us full-time in February as our newest Assistant Account Manager. Since coming on board, Colin’s can-do attitude and ability…READ MORE
Using Marketing Automation to Increase Yield
Enrollment management may be a cyclical game, but it’s anything but the same year in and year out. Traditionally, yield season marked the symbolic passing of the baton for student marketing and communications from a school’s central marketing team to the admissions team. But back then, marketing’s main responsibility was brand awareness, pushing broad messages…READ MORE
What Is a Good B2B Website Conversion Rate?
Your website is converting, but maybe not at the level that you’d like it to. So you do a quick Google search to see how you measure up to the competition. Maybe you find that the average conversion of shoppers is worldwide is 2.95%. But what does this mean for your website? Your current conversion rate…READ MORE